Branding

Throughout my career, I've developed an understanding of how user experience is essential to marketing and design.

The Process

I begin by establishing a company's story, mission, vision, clientele, and core values. I then use this narrative to apply imagery, color, and typography to represent the brand and meet the customer's needs. Finally, I consider how the logo will appear on various items such as letterhead, websites, and signage. My goal is to ensure that the logo communicates the brand's personality and values while setting the right tone.

Once I’ve established their story, I’m able to apply that to images, color, and typography to represent their brand in order to relate to their customer’s needs.