Hello, I'm Vicki, I design intuitive UX* that transforms complexity into simplicity.
*UX so good, users won't even notice it.
Innovative UX Design Showcase
Apple Internal Tools
Leading UX design for Apple's internal customer support tools, optimizing for efficiency and usability. Designed and enhanced internal applications to improve customer support interactions and agent productivity.
Key Achievement: Increased agent task efficiency through intuitive design and clear interaction patterns.
Wells Fargo CRM
Transforming legacy systems into modern Salesforce solutions. Led UX strategy, ensuring an intuitive experience for business users.
Key Achievement: Decreased user error rates and simplified task execution for business users.
Walmart Labs
Advanced Walmart Fulfillment Service UX with research, prototyping, and design systems. Conducted comparative analysis, identified key opportunities, and developed an atomic design system to enhance third-party seller integration and usability.
Key Achievement: Defined foundational UX architecture and delivered a design system that improved seller clarity and adoption.
Designing with AI
This portfolio is the result of an exploration into AI-powered design, blending human imagination with AI-assisted tools. From initial concepts to final execution, I leveraged AI for ideation, prototyping, and visual storytelling, pushing the boundaries of UX/UI design.
Key Achievement: Enhanced design efficiency by incorporating AI-assisted content and structure, enabling faster iteration and a refined user experience.
Impact Through Design
Measurable results that drive business growth
As a Senior UX/UI designer, I specialize in creating innovative enterprise solutions and comprehensive design systems. My approach combines strategic design thinking with a keen focus on user needs, resulting in experiences that not only delight users but also drive measurable improvements in retention and key business metrics.
*Due to NDA restrictions, data is based on predefined percentage ranges. Utilized usability surveys, A/B testing, and tools like Google Analytics, Salesforce, and Jira.